Gillard Honey lacked quality photography to showcase their brand and communicate their brand story in a professional manner to their audience. With an outdated website and poor social media strategy and content, they were unable to connect and showcase their quality honey products.
- Marketing Strategy workshops
- Marketing strategy development
- Brand refresh
- Website update | Imagery, site design and usability, new pages
- Social media direction & guidance
To kick off the project we deep-dived into a 2-hour marketing workshop each fortnight for two months to develop Gillard Honey’s new marketing strategy and positioning. The goal was to ensure we worked closely together with their team so we could provide the most authentic brand voice and strategy upon implementation across all channels (exporters, distributors, patterns and B2C).
Through our one-on-one workshops with the Gillard Honey team, we assisted in simplifying the social media process and provided their team with the knowledge and tools to enable them to run and manage their own social media pages in a professional and concise manner.
Through strategic photography which included a variety of lifestyle product shots and family-style photos, our goal was to communicate the story of the brand of Gillard Honey and connect with the audience visually across all digital channels which in turn will provide cohesive messaging to exporters and all relevent stakeholders.
An updated website, with a refreshed visual design with cohesive messaging and visual storytelling, has provided increased web visibility and SEO which were crucial elements to a successful final project and overall marketing objectives.
In turn, Gillard Honey also has a full set of curated photography and guidelines for future photography projects to ensure they stay on brand.