Client

Mastercraft Electrical

Project

Marketing Strategy and Digital Marketing

Challenge

  • Develop a marketing strategy to align to Mastercraft Electrical’s business plan.  
  • Develop a digital strategy and execute over the next twelve months to engage and grow their audience and customers New Zealand-wide while growing brand awareness and increasing enquiries to the website.  

Activities

  • We held a half-day marketing strategy workshop with the Mastercraft Electrical executive team to develop their marketing goals and strategy, to align with their business goals. 
  • For the past twelve months, we have managed social media for Mastercraft Electrical. Each month we; 
    •  Meet to discuss the month ahead, discuss how business is tracking, opportunities in the marketplace, and review the monthly digital report 
    • Develop social media posts based on the above and schedule for Facebook, Instagram, and Google My Business
    • Provide weekly community management to grow their Instagram page organically 
    • Manage Facebook Ads  
    • Create custom graphics for social media  
    • Share a report on the activity for the month to find insights and develop the next month’s plan with data-based decisions. 

 

Results

  • Facebook Ads has tripled the number of enquiries and leads from the website 
  • Traffic to website from social media increased by over 400% in the past 12 months 
  • Instagram following increased an average of 15% per month in the past 12 months 
  • People reached increased 317% on Facebook over the last 12 months 
  • Engagement increased 296% on Facebook over the last 12 months 

Testimonial

Luke Boustridge

General Manager
"Working with Rachael and her team has delivered a significant and tangible increase to our online profile. This has resulted in a marked increase of leads generated from our social media platforms. Not only has this been a great result for Mastercraft but it has freed up our internal resources to focus on other areas of the business. Rachael and her team are great collaborators and have understood our business quickly and delivered a tailored approach to our marketing needs."