Client
Project
Challenge
Riversands Wines were launching their newest wine, Let’s Dance, and were after some styled photography with a rustic twist to complement their launch campaign, and appeal to their consumer demographic.
Activities
- Concept and vision development
- Production Management (Shoot scheduling, location, props and model management)
- Creative Direction and Styling
- Photography production and Final Art
Approach
We wanted to ensure we worked closely we with the owners of Riversands Winery from the early stages of launch planning to develop their vision for Let’s Dance, into a creative concept and deliver exceptional product photography that reflected the brand identity and hero the new product. This photography was the foundation for a larger campaign, which we supported with a full digital launch.
We scouted to find a setting that would reflect the style of the wine and worked on a concept that included flat-lays, a core component for the digital launch.
As with every shoot, we aim to capture a variety of the other wines in the same setting for continuity.
