Client

Your Jewellery Shop NZ

Project

Styled Photoshoot

Challenge

Your Jewellery Shop lacked quality photography to showcase their jewellery. They required a refresh of their imagery to position themselves in line with their strategy and to showcase the products to their target audience.  

Activities

  • Concept and vision development 
  • Production management (Shoot scheduling, location, and model management) 
  • Creative direction and styling 
  • Photographer management  
  • Implementation of new photography across digital channels 

Approach

RMH Consulting identified the need for updated photography of Your Jewellery Shop’s products through analysing their digital insights. Statistics showed an increase in engagement on social media when we used lifestyle photography, rather than straight product photography.  In order to keep the content fresh and to grow engagement on their platforms to increase brand awareness and conversion, we organised a stylised set of lifestyle shots, which included product styling and model management.  

Results

We provided Your Jewellery Shop with a set of lifestyle photography that reflects their brand vision and proposition. The essence of the shoot captures the jewellery in an everyday setting on consumers of the products.  

This set of lifestyle photography provides Your Jewellery Shop consistent imagery that can be utilised on social media, their website, and any future digital or print marketing, that is proven to be the choice of their audience.