Client
Project
Challenge
To support the Riversands Wines Christmas campaign, also executed by RMH Consulting, we designed a Christmas concept in line with their brand with a festive twist. Slightly rustic, lots of rich colours, different textures and always ideas for food pairing. Most importantly, we wanted to show the festive spirit, a group having fun and enjoying the wines. We had a great time and produced some beautiful photography for the campaign that can be used for years to come.
Activities
- Concept and vision development
- Production Management (Shoot scheduling, location, props and model management)
- Creative Direction and Styling
- Photography production and Final Art
Approach
We wanted to ensure we worked closely we with the owners of Riversands Winery from the early stages of launch planning to develop their vision for Let’s Dance, into a creative concept and deliver exceptional product photography that reflected the brand identity and hero the new product. This photography was the foundation for a larger campaign, which we supported with a full digital launch.
We scouted to find a setting that would reflect the style of the wine and worked on a concept that included flat-lays, a core component for the digital launch.
As with every shoot, we aim to capture a variety of the other wines in the same setting for continuity.
