Brisbuild Group’s team was focused on winning new work and needed an online presence to match the professionalism and experience they were bringing to site each day.
- In-person marketing strategy workshop
- Development of marketing strategy
- Development of 6-month marketing calendar for digital activities
- Set up Google My Business (GMB), including adding posts to boost SEO, and adding products and services to accurately represent the business
- Audit of existing Facebook account
- Instagram grid design
- Instagram custom hashtag set development
- Development of two months of social media posts, scheduled to post on Facebook, Google My Business and Instagram
- Community management on Instagram to grow the platform
- Development of custom graphics
Brisbuild Group was looking to grow awareness of their business in their marketplace. In this case that was in construction in the greater Brisbane region.
To achieve this, we worked with them to develop a marketing strategy to match their business goals. We developed a high-level ‘strategy on a page’ for their digital marketing which ensured any marketing we executed moving forward would be in-line with their business goals. This made for meaningful and worthwhile marketing.
The client benefited from setting up a Google My Business profile which helped with their SEO (search engine optimization). We created a Facebook page and developed 8x social posts with 4x custom graphics which were posted on Facebook and Google to kick them off.
Brisbuild Group’s digital presence now matched their professionalism, while communicating their values, capability, and experience.
Organic Instagram results over two months:
- 420% increase in post reach
- 1,162% increase in content interactions
- 9% growth in followers per month
Organic Facebook results over two months:
- 32% increase in page views
- 1,156% increase in post reach
- 80% increase in post engagement
Brisbuild Group also saw an increase in their SEO rankings, Google My Business views, and traffic to their website.