Client

Horowhenua Learning College (HLC)

Project

Social Media Marketing

Challenge

HLC sought assistance to manage their social media accounts, to;

  • Increase enrolments for Semester 2
  • Build a NZ-wide audience online
  • Increase their social engagement both with students, and the greater community
  • Execute all of the above without advertising

Activities

We manage social media marketing for HLC. Monthly we;

  • Meet to discuss the month ahead with the HLC Team. We discuss how enrolments are tracking, upcoming events or key dates we can leverage, and review the monthly reports
  • Develop social media posts based on insights of the above and schedule for Facebook and Instagram, with custom graphics and hashtags
  • Engage in community management to grow their Instagram page organically
  • Share a report on the activity for the month to find insights and develop the next month’s plan with data-based decisions.

Results

Over three months…

  • Organic Facebook Post engagement increased 99%
  • Instagram followers increased by 31% Instagram Engagement increased by 510%
  • Brand awareness increased on Instagram from the redesigned grid layout

Testimonial

Sarah Rutter-Smith

Learning & Development Manager
Rachael and her team helped consolidate all of our ideas and identify key areas that we needed to focus on specifically for our target market. A detailed Marketing and Strategic planned followed and the appropriate action was taken. The ongoing support and guidance was a critical factor in the success of growing social media platforms, upgrading our website and converting our enquiries. The team at RMH Consulting are down to earth, professional and fun! If you are in need of expert advise on how to grow your business then I would highly recommend contacting the team at RMH Consulting. They make the whole process stress free!