Client

Mastercraft Electrical

Project

Facebook & Instagram Giveaway Competition’s

Challenge

Mastercraft Electrical was looking to engage with a larger audience on social media, New Zealand-wide. They had the idea to do a giveaway on Facebook of an Alexa Dot, in keeping with their theme of home automation content. The Facebook competition was such a success that we decided to run a second competition on their Instagram account with the same prize the following month.

Activities

  • Campaign strategy and planning for the competition
  • Launch of competition on digital platforms
  • Community engagement on Instagram
  • Ad management on Facebook and Instagram

Results

Facebook 

  • Over 1,100 entries  
  • Reached 8,103 people 
  • Post engagement: 145 shares, 355 reactions, and over 1.1k comments 
  • Gained 320 new followers  

Instagram  

  • 561 entries 
  • Reached 819 people 
  • Gained 108 followers 
  • Post engagement: 108 likes, 80 shares, 10 saves, 561 comments