Amidst the COVID-19 crisis, Mooi Skin were trying to establish an e-Commerce site to pick up the sales lost from retail trade. Based in Howick, New Zealand, the luxe skin boutique which offers skin treatments and products to empower women to look and feel beautiful, had to close it’s doors to customers due to health and safety restrictions.
Our goal was to develop and launch a complete e-commerce site within just three days, to capture traffic and sales for mother’s day gifting and beyond.
- Project Management
- Web development
- Site Content management
For us the task was simple, but the timing was tight. With the drop-dead launch imminent, we had to act fast and simply. We focused on integrating Woo Commerce into the existing site to leverage the existing structure, and avoid the fees of other platforms.
We updated the site theme, styles and menus to create a more seamless user experience and implemented payment, shipping and PayPal functionality to close the purchase journey. We uploaded 290 products and services, with SKU’s, descriptions, tags, categories, tips, key ingredients and of course, imagery.
Mooi Skin captured over 25 online sales in the first week of launch, with new and existing customers visiting the site for the first time.