Client

Nutrition is Medicine

Project

Brand and Marketing Strategy

Challenge

Lucia is the creator and author of Nutrition is Medicine – a blog dedicated to holistic health and nutrition. While her content is focused on facts and research, she was challenged with creating new offerings and further engagement with her content.

Activities

  • Digital communications audit
  • Brand strategy – via 1-to-1 brand workshops
  • Product planning – establishing core offerings
  • Communications plan
  • Website experience Audit

 

Approach

Nutrition is Medicine was lacking a clear direction on content and brand purpose. RMH consulting was engaged to define and establish the future of the brand, while creating promotional activities and tools to boost engagement. With a thorough audit of existing digital business materials, our goal was to ensure Lucia can capture and engage her audience to grow her business.

We did this by establishing one-on-one intensive brand workshops across to identify strategies to market the brand, grow the audience, and improve efficiencies. We focussed on defining the brands core offerings to market, target audience, and developed the communications plan to launch and promote these products, which included Nutrition is Medicine seminars.

Testimonial

Lucia Rivas-Herry

Lucia Rivas-Herry

Founder at Nutrition Is Medicine
I have consulted with Rachael for some months now and her advice has been invaluable. I was able to develop a clear strategy for my business, the tools to develop it and the methodology to go away and implement specific things. I have direction now and best of all I can go away and work on it on my own and Rachael is there to support me whenever I need it. She is so knowledgeable and experienced, I couldn't recommend her more!