Virtual Chief Marketing Officer, Social Media Management, Campaign Design & Management, Case Study Development, PR


FIAL (Food Innovation Australia Limited) is the Food and Agribusiness Growth Centre. FIAL collaborates with industry to grow the share of Australian food in the global marketplace.

RMH Consulting worked with FIAL over a period of three years to assist them with various marketing projects which aligned to their core pillars; Sharing Knowledge, Building Capability, Creating Connections.

  • How could they best market to achieve their goals and ensure continued funding?
  • How could they execute their strategy to have conversations on social media with their target audiences?
  • How could they gain great media coverage and industry awareness of their Celebrating Australian Food and Agribusiness Innovations annual book?
  • How could they share the great things they were achieving for small food businesses across Australia and inspire other businesses to seek out their support?


  • Marketing strategy consulting: we hosted workshops with the FIAL marketing and executive teams to develop their marketing strategies and plans.
  • Social Media Management: we ran social media for FIAL across multi channels.
  • Campaign design and management: we executed two launch campaigns for Celebrating Australian Food and Agribusiness Innovations annual book, along with various other campaigns to promote events across Australia.
  • PR and case study development: we developed stories and pitched to media. Case studies included interviewing food business owners, developing the case study content, creating graphics, and publishing content on the website.


  • Smart marketing, with purpose, meaningful and aligned, guided by the strategy and plans
  • Investment in marketing for core pillars to ensure goals were met, to ensure future funding of FIAL: Sharing Knowledge, Building Capability, Creating Connections.
  • Huge increase in social media following and engagement year-on-year
  • The successful launch of two Celebrating Australian Food and Agribusiness Innovations books (editions 2017, 2018 and 2019)
  • Increased interest and attendance of FIAL hosted events
  • Numerous articles in key media outlets for industry exposure


Vicki Wright, FIAL

Vicki Wright

General Manager Operations at Food Innovation Australia Ltd (FIAL)
Rachael has provided Food Innovation Australia Limited (FIAL) with social media management and PR services for several years. Rachael’s significant experience and connections within the food industry has been of tremendous benefit to FIAL in raising awareness of our brand. She has achieved strong media coverage within industry-specific publications for our ‘business as usual’ work as well as developing strategies relevant to changing market circumstances for a much broader stakeholder network. Such strategies not only helped to raise brand awareness, but also delivered valuable information to people amidst times of crisis.