Jo Keddie, Property Brokers Feilding


Google My Business Profiling


Jo Keddie, a real estate agent from Property Brokers Feilding, faced the challenge of low online visibility and limited organic traffic to her website. She recognised the need to establish a strong online presence and attract potential clients in her local area of Feilding.


Jo invested in creating and developing a Google My Business (GMB) profile with RMH Consulting. We undertook various activities to optimise her profile and make it more appealing to potential clients:

  • Profile Setup: We ensured that all the necessary information was accurately and comprehensively completed in the GMB profile and optimised for SEO.
  • Photo and Video Content: We uploaded high-quality images to create a visually engaging profile and build trust and credibility with potential customers.
  • Reviews and Ratings:We worked with Jo and her PA, Beth to actively encourage her satisfied clients (with a templated email) to leave reviews and ratings on her GMB profile.
  • Regular Updates: We consistently posted updates on her GMB profile, including news about new properties, community engagement, testimonials, and market trends. This helped to keep potential clients engaged and informed and to optimise SEO


We  adopted a strategic approach to maximise the impact of Jo’s investment in her GMB profile:

  • Local SEO Optimisation: We conducted thorough keyword research to identify the most relevant keywords for her target audience in Feilding and incorporated them into her profile content. This approach improved her profile’s visibility in local search results.
  • Consistency Across Platforms: We ensured that the information provided on her GMB profile matched the details on her website and other online platforms. Consistency across platforms helps to build credibility and trust with potential clients.
  • Monitoring and Responding: We regularly monitored Jo’s GMB profile for new inquiries, directions requests, and reviews.


The investment in creating and developing a Google My Business profile yielded the following results for Jo:

  • Increased Online Visibility: Jo’s GMB profile significantly improved her online visibility. It appeared prominently in local search results, helping her reach a larger audience searching for real estate services in Feilding.
  • Directions Requests: Her GMB profile generated over 98 requests for directions in under two months, indicating that potential clients were actively seeking out her office location.
  • Conversion from GMB View to Website Click: Approximately 10% of profile visitors converted into website clicks, demonstrating the effectiveness of the GMB profile in driving traffic to her website. This increased the chances of potential clients exploring her listings and ultimately contacting her for real estate services. This will continue to improve the longer her GMB profile is live and updated for SEO.

Overall, Jo’s investment in her Google My Business profile has already proved to be a successful strategy, enabling her to enhance her online presence, attract local clients, and generate valuable leads for her real estate business in Feilding.

Project images